Our Core Values & Ethos
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Ethos
"The characteristic spirit of a culture, era, or community as manifested in its attitudes and aspirations."
At Melody’s Magical Scents we are proud to be a cruelty-free and vegan brand. We believe in using only ethically-sourced and sustainably produced ingredients in all of our products.
Our commitment to using only clean ingredients is reflected in the quality of the final product for sale and our dedication to promoting the benefit of ethically-sourced items that can be traced through every part of the production cycle.
“If you really care about animals, then stop trying to figure out how to exploit them ‘compassionately’. Just stop exploiting them.” – Gary Francione, American academic in the fields of law and philosophy
Our devotion to using cruelty-free and vegan products in our potions is more than just a tagline. We believe that using natural ingredients and never testing on animals is the right thing to do for the planet and the creatures that inhabit it. We don't stop there; we are constantly looking for new and innovative ways to improve our products and reduce our carbon footprint!
We are proud to have been recognised by several leading organisations in the vegan and animal rights communities. These include Cruelty-Free Kitty, Cruelty-Free Loves Vegan, The Vegan Society, and Vegan Founded. Our products have been recognised by the Vegan Beauty, Vegan Choice Awards, and the Global Green Beauty Awards. These recognitions are a testament to our commitment to quality and sustainability.
“There must be a better way to make the things we want, a way that doesn’t spoil the sky, or the rain or the land.”
- Paul McCartney
Caroline truly believes that the effort it takes to go the extra mile and source sustainable, organic, vegan approved ingredients is the reason many mainstream beauty companies do not pursue official Vegan Accreditation. Melody's Magical Scents pay more for our raw materials to ensure no animals have been harmed from concept, production and later to purchase.
As a company, not only are we are committed to using eco-friendly ingredients, we are working on minimising waste, thus reducing our carbon footprint. One of the ways we are achieving this is through recycling and recyclable, minimal packaging.
Did you know...?
We accept used bottles from our customers, and give them new life by repurposing them for future order! Where possible use packaging materials that are biodegradable, or already made from recycled materials.